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09.01.2013
Dear Colleagues:
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We are preparing an SMP eNews for next month that will highlight IFAC members%26rsquo; initiatives aimed at helping their SMP constituents promote their value and services to small businesses, ultimately helping them attract and retain new clients. The objective of the eNews is to share information and raise awareness of the different ways IFAC members are supporting their SMP members in this area.
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If you wish to participate, please think about your organization%26rsquo;s relevant initiatives and identify the single most effective initiative for us to include. If you cannot decide on one, you may send us several for our editors to select from. Please include links to your website when available.
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Example submission: The American Institute of CPAs (AICPA) has developed a brochure, The Smaller CPA Firm: Your Trusted Business Adviser, highlighting the value and services that small CPA firms have to offer. It includes the specific advantages of using a smaller firm and includes space for practitioners to add their own contact information. Members of the AICPA are free to download the brochure to distribute to potential clients and help them promote their practice. %26nbsp;
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The deadline for submissions is January 31, 2013. We look forward to hearing from you. Email alexandrawaibel@ifac.org with submissions.